Our President, Bonnie Relford, is currently the Email Marketing List Manager for Aspire Media in Loveland, Colorado.
Bonnie is a certified Search Engine Optimization specialist (SEO) and is also a Social Media Optimization specialist (SMO).
She is the former Email Marketing Production Manager for Penton, Inc., New York, New York and has also served as the President of Email Emedia LLC, a private consulting firm serving publishing clients in Washington, New York, and Colorado.
She has worked through two separate merger and acquistion processes and has sold two of her own small companies. She has also worked in IT for local government, (City of Greenwood Village, Denver School District) and for private companies (Profit Systems) and not for profit organizations (AORN) throughout the Colorado Front Range.
What is an effective and efficient Email Broadcast system?
"An efficient Email Broadcast system provides for management of internal costs, leveraged bidding opportunities for service from top quality vendors, quality control of the company service and products, compliance with required legal standards, state-of-the-art technical and performance enhancements, and ready and independent reporting systems for managers and executive decision makers.
An effective Email Broadcast system is one that carefully selects and manages quality vendors who will be governed by your company standards and your customer expectations. By leveraging email addresses from across your entire company you can cut costs, increase the bottom line and provide robust email system features to all your business units they could not afford on an individual basis." - Bonnie Relford